Chime Insight & Engagement takes on National Rail Passenger Survey
Leading market research agency, Chime Insight & Engagement (CIE) today announced it has been selected to manage the official National Rail Passenger Survey (NRPS), a critical tool in helping to understand the experiences of rail passengers across Great Britain.
First launched in 1999, the NRPS is used by both the government and the independent transport user watchdog, Transport Focus, as well as rail operators, to understand whether Britain’s rail passengers receive the experience they expect and deserve. Key objectives of the survey include:
- To consistently measure passengers’ satisfaction with their rail journeys and compare the performance of franchised train operating companies (TOCs)
- To measure passengers’ satisfaction across Great Britain overall
Run twice annually and including the opinions of over 60,000 passengers, the results of the survey are used as an official statistic and covered widely in the mainstream media.