Turn your qualitative data into quantifiable insights with PowerProbe™ – a totally new approach to insight generation – fast, flexible and futureproof.
Harness the full potential of your research by allowing your customers to discuss what’s important to them.
PowerProbe™ can be used with online, telephone and face-to-face interviewing and the real-time feedback allows you to track changing trends and customer priorities in the moment.
Raising the bar
This ITN programme, introduced by national newsreader Natasha Kaplinsky, investigates the importance of customer-centric strategies, customer led data and analytics and customer service, in an increasingly digital market place.
“Raising the Bar” – a CCA Global programme produced in partnership with ITN Productions
The future of market research
Featured in The Times’ report on the Future of Market Research, PowerProbe™ is listed as one of the top five insight generation tools in 2015, alongside Google and QLIK.
PowerProbe was key to our recent success as winners of the MRS Operations Award for Best Data Collection (Telephone) 2015 and the IQCS Award for Best Quality Telephone 2015.