Opinion polling

With nationwide coverage, an in-house team and a 30 year heritage of high-quality public opinion polling spanning local and international issues, Facts International delivers large-scale fast turnaround polling solutions to governments, councils, charities, agencies and more.

Our teams of highly experienced telephone and face-to-face interviewers use market leading Confirmit Horizons software to capture vital information both on the run-up to and during major elections. Best in class interviewer training and briefings ensure that all interviewers are perfectly poised to facilitate accurate and fast opinion polling which has the flexibility to incorporate hot topics and emerging trends.

General Election Polling 2015

Facts International undertook a major project with specialist research and polling company ComRes in the lead up to the 2015 General Election in the UK. The research aimed to understand constituents’ voting intentions, as well as their opinions towards the Party Leaders and potential political outcomes. One of the greatest challenges for the project was managing quotas and conducting interviews with hard-to-reach groups (e.g. targeting 18-24s and those in social grades D and E using CATI).

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“In the run-up to the most unpredictable general election in recent history, we are delighted to work with a trusted and reliable partner that will help us to track the state of the campaign,”  Andrew Hawkins of ComRes.

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