Cloud computing product offering

A leading worldwide technology brand was interested in expanding their services and product offering into new upcoming markets, in particular, their ‘cloud computing’ feature. Facts used in-depth interviews to explore current offerings on the market and brand awareness. Summary 30 minute in-depth interviews Hard to reach individuals, such as Chief Information Officers , IT Directors and senior decision makers Findings helped the brand with future product and service development and when evaluating concept ideas


Customer centricity study

As part of a new initiative to make their services more customer centric, Maidstone Borough Council approached Facts International to consult with their customers. Facts International designed a mixed methodology approach to engage with these different customer groups. Summary Focus groups with staff and residents In-depth interviews with 13-19 yr olds as future users of the Council’s services Postal questionnaire sent to 3000 residents across all 26 wards Online survey for businesses in the area


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