General Election Polling 2015
Facts International undertook a major project with specialist research and polling company ComRes in the lead up to the 2015 General Election in the UK. The research aimed to understand constituents’ voting intentions, as well as their opinions towards the Party Leaders and potential political outcomes. One of the greatest challenges for the project was managing quotas and conducting interviews with hard-to-reach groups (e.g. targeting 18-24s and those in social grades D and E using CATI).
Supporting ComRes in their mission to understand people’s voting intentions, Facts International conducted a total of 10,000 CATI interviews with constituents up and down the country. Facts’ sister company Watermelon also conducted 4,000 online interviews on the day of the election itself. In total, 12 polls were conducted across a 5½ week time period. Each poll contained core questions plus 2 – 3 hot topics each day.
Facts International was responsible for supplying ComRes with Excel and SPSS data. The research was used by ComRes throughout the election period and on the Polling Day to provide media outlets with analysis surrounding voters’ intentions and comparing this with their actual turnout. ComRes had the closest results to the ultimate outcome of the election.