Broadband bundle hall test

Broadband bundle hall test

A leading telecommunications provider wanted to discover the wants and needs with regards to bundle packages, consisting of broadband, telephone and television. The aim was to find out which potential new bundle offerings would be best suited to the market.

Summary

  • Very quick turnaround project
  • The main study was conducted online but FlexiHalls® were used to target people without broadband access
  • Study revealed which bundles were best suited to consumers and how the brand was positioned against competitors
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