General Election Polling 2015

Facts International undertook a major project with specialist research and polling company ComRes in the lead up to the 2015 General Election in the UK. The research aimed to understand constituents’ voting intentions, as well as their opinions towards the Party Leaders and potential political outcomes. One of the greatest challenges for the project was managing quotas and conducting interviews with hard-to-reach groups (e.g. targeting 18-24s and those in social grades D and E using […]


Customer satisfaction tracking

Facts International currently conducts two large-scale customer satisfaction tracker studies with affluent and branch customers of a well-known financial institution. The studies monitor customer satisfaction and measure overall opinion of the bank, and the opinion of the individual branches and banking managers using Net Promoter Score (NPS) alongside 7-point semantic satisfaction scales. For both studies, Facts International automatically triggers ‘hot’ alerts for dissatisfied customers, so that the bank can action these within 24 hours of […]


Views on the big society

The idea of the Big Society has been a recent development and Facts International has been involved with its sister company, Opinion Leader, to understand the views of those in paid employment. They were asked how they felt about giving up some of their time to help society in general and/or the communities close to their home or work, and about the role their employer can play in allowing such activity. Facts International successfully set-up […]


Broadband bundle hall test

A leading telecommunications provider wanted to discover the wants and needs with regards to bundle packages, consisting of broadband, telephone and television. The aim was to find out which potential new bundle offerings would be best suited to the market. Summary Very quick turnaround project The main study was conducted online but FlexiHalls® were used to target people without broadband access Study revealed which bundles were best suited to consumers and how the brand was […]


Cloud computing product offering

A leading worldwide technology brand was interested in expanding their services and product offering into new upcoming markets, in particular, their ‘cloud computing’ feature. Facts used in-depth interviews to explore current offerings on the market and brand awareness. Summary 30 minute in-depth interviews Hard to reach individuals, such as Chief Information Officers , IT Directors and senior decision makers Findings helped the brand with future product and service development and when evaluating concept ideas


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