Countdown to the General Data Protection Act

Countdown to Compliance – What does GDPR mean for client/agency working practices?

With the General Data Protection Regulation (GDPR) going live in less than three months, organisations across the market research industry are gearing up to ensure that they are compliant by the 25th May 2018. Much has been published and presented about these new privacy laws. Indeed, feedback from Facts International’s clients at the end of 2017 revealed that nearly 50% of market researchers think it will have the biggest impact on the UK market research […]

How to structure your questionnaire – the importance of positioning

With research budgets and project turnaround times becoming ever tighter, opportunities to think about the structure and flow of a market research questionnaire can easily be forgotten. Making sure those final extra questions from research stakeholders are squeezed in often takes key precedence when getting a project into field. Whether it be an online, telephone, or face-to-face methodology, where you actually position questions can have a big impact on survey responses.  This is especially important […]

Less pain, more gain: Making it easy for customers

Customer Effort (CE) is becoming an increasingly important key metric in measuring customer experience. Research suggests that it is a more powerful predicator of customer loyalty compared to other key metrics, such as Net Promoter Score (NPS); meaning that rather than ‘delighting’ customers, it is far more effective to concentrate on minimising their effort and solving their problems as they go through the customer journey. Indeed in a digital world where technology has made life […]

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